SERVICES

DIGITAL MARKETING SERVICES

Discover our added value and our areas of expertise in e-marketing & digital strategy
We introduce to you our areas of expertise, as well as our products and services. This page is constantly updated. Even if you do not find the expertise that you are looking for, simply contact us and we will make sure that we could meet your needs.
We can activate and pilot each digital acquisition, conversion, retention and loyalty lever. Discover our competitive advantage, how we use it and what areas of expertise we could activate as to maximize the chances of enduring digital success.

"we can activate and pilot all digital marketing levers"

OUR DIGITAL KNOW-HOW

An effective digital strategy and planning for all

Big or small, experts or novices ...
Performantia optimizes all types of digital business. Whether you are a website or an app, a large company in constant phase of digitalization or a pure-player, in a start-up phase or already managing millions of pages, we can help you find and deploy the right strategy and improve your digital performance. We can create and work with small WordPress as well as huge PHP websites. Same with apps, in scope and reach.

An excellent and innovative SEO and SMO groundbase

Management of optimization levers
According to Performantia, the natural (or organic) performance is the basis of any type of growth or optimization for apps or websites. SEO and SMO include most components, both external and internal, of an e-business. By optimizing them, you optimize nearly everything. The synergy between paid and organic will then fill eventual gaps or increase the impact of the forces already in place.

Strong expertise of complex e-businesses

Strong volumetrics, start-ups, multi-country ...
We are specialized in improving the performance of complex websites and / or apps. We can work on millions of pages, with an algorithmic approach, support you during each delicate growth phase of a start-up and / or deploy your e-business in dozens of countries. We can create applications with hundreds of different behaviour and interaction. Just set your imagination free. For us, complex is never complicated.

Synergy between all selected levers

Pertinence & complementarity ...
We will be the "conductors" of your digital partition. We will compose and orchestrate your digital success by driving in unison and harmony all the selected e-marketing levers. Consistency, relevance and synergy between the levers will boost your digital performance and allow you to exceed objectives. We only work with the best solutions and the most powerful tools of the digital world.

Piloting all relevant optimization levers

In a logic of AMOA ...
Depending on the characteristics and objectives of each e-business, using a reverse engineering approach, we identify, activate and optimize all the useful levers as to improve the overall digital performance. Some levers are activated in house and others by piloting the best available third-party solutions. We will literally orchestrate the digital success of your e-business, no matter of its environment or its nature.

Consultancy based packaged collaboration

Audit services and accompaniment
We can audit your e-business (website or app) or accompany you in the medium and long term. For any "long" collaboration, we could establish together a mixed remuneration, with a fixed and a variable "performance-based" part. The objectives and levels of performance will be established together, based on current performance. We could also set up monthly payments.

EXPERTISE e-MARKETING & DIGITAL STRATEGY

DEFINING

Digital Strategy & Planning

01

Digital Strategy

We assist you in defining your digital strategy and its deployment schedule (prioritization of tasks). These steps are essential and, above all, among the most important in the life of your e-business. Do not neglect them.

02

Economic Model

We help you build, in a timely manner, your business model and ensure it is sustainable in the short, medium and long term. From the budgeting of your projects and operational costs, to the monetization of your e-business.

03

System Architecture

We can manage everything concerning your hardware, software and information system: web servers, load-balancing, internet security, cloud, intranet / extranet, choice of programming languages and technologies ...

04

Recruitment

Looking for a particularly specialized or experienced profile in digital fields such as IT, web, mobile? From the CTO to the CIO, through the best back & front-end developers, we will find that unique gem to join your team.
BUILDING & DESIGNING

Creation of Websites, Applications (Android & iOS) and Online Advertising

01

Web/App Creation or Redesign

We can assist you in the creation or redesign phase of your website or application. Integrating as native, in our version of your e-business, all our know-how in terms of technologies, architecture, UX, SEO, ASO, CRO ...

02

UX / UI Design & Architecture

By focusing on the user experience, we design relevant interfaces that are consistent and easy to use. Regarding information architecture, one of its central concerns is exactly user experience.  Just as with CRO.

03

CRO & Landing Pages

Beyond bringing qualified traffic to your e-business, our goal will be to always trigger the best possible conversion. So we optimize all your pages, starting with landing pages (as for those on SERPs or deep app links), as well as your sales tunnel.

04

Online & Display Ads

We create all types of online advertising, in all formats and on all media: banners (all formats and types), Facebook or Instagram campaigns, viral videos (YouTube, Dailymotion or others), story ads, native ads, boosted posts, carousel & collection ads, ...
POSITIONING

Search Marketing & Social Networks

01

Search Engine Marketing (SEM)

Our base-ground being centered around SEO (Search Engine Optimization), we know how to integrate, in full complementarity, Adwords campaigns and social media marketing. Naturally, we also optimize apps (SMO ASO).

02

SEO

All our consultants have at least four years experience in advanced SEO. Both technically and semantically, we integrate the latest technologies and algorithmic updates of search engines. Our powerful crawler, log analyser tool and internal links patcher will then work for large websites.

03

SEA

With Search Engine Advertising, we manage your PPC campaigns on Google Adwords and other platforms. We can also help you with other services offered by search engines, such as Google Shopping, for instance.

04

SMM: SMA + SMO | ASO

We cover the whole Social Media Marketing spectrum, including its organic (SMO) and paid (SMA) sides. For your mobile applications, we also offer App Store Optimization (ASO) services for Android and iOS (read also of our tool).
ADVERTISING

Marketing Digital

01

Display & Media Purchasing

By potentially positioning you both as an advertiser and a platform, we are able to monetize your pages but also grant you paid visibility on multiple media (using various techniques and tools such as RTB, retargeting, COD ...).

02

Branded | Content | Marketing

We can create and distribute all types of media content on multiple media, as to develop your business: specialized articles, professional viral videos, widgets, infographics, blogs, forums, sagas on networks, online ads ...

03

Affiliation (Affiliate Marketing)

As an advertiser or affiliate, we will help you maximize your exposure. This will bring you significant additional revenue as well as increased visibility for your brand, products or services. We work with the best affiliate platforms in the market.

04

E-Mailing & Instant Messaging

Management (automatic, semi-automatic or manual) of emailing campaigns and instant messaging (on WhatsApp, Messenger, Instagram, WeChat ...), optimized for all stages: customer acquisition, retention and loyalty.
ANALYZING & TESTING

Analytics Marketing, Tools and Big Data

01

Tagging & Analytics

An  advanced tagging of your pages and a deep analysis of your analytics, offering you a "real" view of your performances. But also, monitoring social networks with our geo-localized tool, capable of interacting with users (actionable).

02

Analysis of the Crawl & Logs

These tools allow us to crawl your website, analyze your server logs, retrieve all the useful information and then cross all the gathered data with your analytics, as to bring you insights on your website's structure and its hidden performances.

03

Linking Interne & PRi

Using the data and information from the site's log and crawl analysis, we can create a mesh of internal links, patch the wisely on your pages and improve long-tail performance, while shifting the focus of the site to priority areas.

04

AB Testing & Oculométrie

By testing different versions of your pages or by determining their "hot" spots, we can bring a simpler and more intuitive navigation, while optimizing the conversion. All this is done in conjunction with the UX/UI design and CRO.
MERGING

"Real" Meets Digital

01

Branding & Brand Awareness

After defining together the identity of your brand, we will assist you in building its popularity and reputation. This will also help you in your tasks of netlinking, particularly in terms of link baiting.

02

Event agency work

A product launch, a new advertising campaign, a competition game ... We can manage everything from A to Z and allow you to merge a "real" event with the digital world (web and social networks). Our event planners are simply the best.

03

Fundraising and Sale

We accompany you in all your fundraising or company sale efforts. From "growth hacking" to defining growth levels, from looking for investors to drafting operational planning and signing sale agreements. We won't let you down.

04

Commercial representation

Looking for a partner to help you develop your e-business in France, Spain, Italy or the USA? At any managerial, commercial or marketing level, we can help you break into these new markets. You have a business idea and need funds, call us now.
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